Reimagining the Digital Legacy Experience
Redesigning Apple's Legacy Contact feature to help families and friends inherit memories, not just data.
Platform
Digital App
Timeline
Aug-Nov 2024
Team
Kerime Siller | UX Design
AT A GLANCE
Over 150 million Americans own an iphone.
Currently, Apple has a Legacy Contact feature
for those with an Apple Account.
To better understand our users, I conducted a
survey with 15 participants.
I began sketching concepts based
on Apple products that already existed.
Final testing revealed that My Legacy would
be used by new generation individuals.
Create your Memory Montage with Apple Intelligence.
The average person
takes over 2000 photos a year
The average person
sends over 70 messages a day
The average person
spends over 76,000 hours in
a lifetime on their phone
Starting in iOS 15.2, iPadOS 15.2, and macOS 12.1, you can add a Legacy Contact for your Apple Account.
Your Legacy Contact can be anyone you choose, and you can designate more than one Legacy Contact. They don’t even need an Apple Account or an Apple device.
Your Legacy Contact has access to your data for a limited time — three years from when the first legacy account request is approved — after which the account is permanently deleted.
Apple Music includes a "Replay" that highlights how you spent listening to music in the past year. I used several elements from that design to ensure consistency.
60% of participants said that they would like
to have a way for their memory to be shared with
their iphone.
40% of participants said that they were indifferent
to the idea.
DISCOVERY
IDEATION
TESTING
Participants wanted the memory montage to have customizable presets for Apple Intelligence to reference when creating it.
Insights gathered
Personalized messages should be limited in what language you can type to avoid any self-harm indications.
‘Legacy Contacts’ and ‘My Legacy Contacts’ should be kept separate so only Legacy Contacts have access to your Apple Account.
10 out of 12 users ages 19-26 would set up the My Legacy feature
3 out of 5 users ages 30-50 would set up the My legacy feature
Using insights from testing, I designed high fidelity
prototypes.
RESULTS
Share memories and send out personalized messages to loved ones.
3 main features
Keep your Apple Account secure with seperate contacts for your legacy.
Decide how you want your digital legacy to be shared and remembered.
Apple Intelligence knows you.
Through the use of AI Apple can create a special
Memory Montage in users stead. User will be able to
set presets that they would like such as color and
music and let Apple do the rest.
Photo Recognition.
Using the people stored in the Photos app, Apple
will only feature photos of users and the contact
their Memory Montage is being sent out to.
photoaid.com
99firms.com
elitecontentmarketer.com
In a similar style to Apples Music Replay, Apple user's statistics: Favorite contacts, Favorite Photos and Favorite apps will be displayed to their Legacy contacts
Displaying user statistics
With the integration of My Legacy into Apple's Legacy Contact,
Apple will see success in 3 ways.
An increase in iPhone 16 sales as they exclusively
feature Apple Intelligence.
CSAT score rising from 81 to 86.
Increase in trust from users.
Apple is present for users, every step of the way.
MEASURING SUCCESS
